INDUSTRY:
FOOD SERVICES
CLIENT:
CALI CAFE
YEAR
2026
ROLE:
DESIGNER
CALI CAFE
about.
Cali Cafe is a modern café concept inspired by California's laid-back lifestyle and Colombia's rich coffee heritage. The brand celebrates the warmth, passion, and romance of Colombian coffee culture. The visual identity combines rich coffee-brown tones with sweet donut-inspired pinks and soft beige neutrals, creating a welcoming and contemporary experience that feels both elegant and playful.
Execution.
Developed a complete brand identity system including logo design, color palette, packaging, café assets, website design, social media content, signage, and print collateral. Inspired by the Soft, romantic spirit of Con Aroma de Mujer, the visual language was applied consistently across all touchpoints to create a cohesive and memorable brand experience.
