INDUSTRY:
FOOD SERVICES
CLIENT:
BREZEL HAUS
YEAR:
2026
ROLE:
DESIGNER
BRANDING
about.
Brezel House Auckland is a modern pretzel concept bringing a fresh, trendy twist to a classic favourite. Combining a welcoming store experience with a mobile food truck, the brand blends great food, bold visuals, and an urban lifestyle feel.
execution.
Developed the visual identity across packaging, food truck design, and brand touchpoints — creating a cohesive look that feels playful, contemporary, and memorable. The design system was built to work across both digital and physical spaces.
results.
A strong, recognisable brand presence that connects with customers through a modern street-food experience. The final identity creates a flexible foundation for growth across retail, events, and future brand expansions.
