INDUSTRY:
FMCG / CPG
CLIENT:
LITTLE MERCIES
YEAR:
2025
ROLE:
DESIGNER
BRANDING
about.
Little Mercies is a playful macaron concept inspired by the idea that life's happiest moments often come in small, sweet forms. The brand transforms classic French macarons into cheerful, oversized treats designed to feel as fun and satisfying as picking up your favorite donut or pastry. A soft pastel palette of lavender, mint, pink, and butter yellow, combined with bold typography and organic shapes, creates a joyful, modern identity that feels approachable, nostalgic, and full of personality.
execution.
The project included the complete visual identity, from logo design and color palette to custom packaging, takeaway concepts, and branded assets. Every touchpoint was designed to create a cohesive customer experience, including macaron packaging, gift boxes, wrapping papers, merchandise, storefront visuals, and digital mockups. The playful design system balances premium dessert aesthetics with a fresh, contemporary look, making the brand instantly recognizable across both print and digital applications.
results.
The result is a vibrant and memorable dessert brand with a distinctive personality that stands out in a crowded market. By reimagining the traditional macaron as an indulgent grab-and-go treat, Little Mercies creates a unique customer experience while maintaining an elegant, premium feel. The flexible identity system allows the brand to grow seamlessly across retail, packaging, social media, and future product collections, delivering a consistent and joyful experience at every touchpoint.
